About Anthony & Crystal Obey
Hey there!
First off, we want to welcome you to our website and thank you for dropping by. Here, you'll get to know your coaches - Anthony & Crystal Obey.
The Short Version...
Anthony and Crystal Obey have been happily married since 2002 (20 years, 3.9.22!) and have been life-long business partners since they met in freshman year in college in Atlanta, GA.
The couple has channeled their complementary strengths and skills as they've operated:
• Commercial Cleaning Business (2002-2005)
• Book Publishing Firm (2004-2008)
• Copywriting & Coaching Services Practice (2007-present)
As entrepreneurs, they’ve launched, built, and sold multiple businesses and niche websites.
They’ve offered:
- Ecommerce drop-shipped products
- Home Study/E-Learning Courses
- eBooks and Print books
- Affiliate Programs
- And more
As an industry leading Direct Response Copywriter and Digital Marketing Expert, Anthony has been in the trenches, behind-the-scenes consulting and copywriting full-stack sales funnels and complex digital marketing campaigns for over 300 companies around the world.
He’s helped entrepreneurs launch, makeover, and scale their businesses using a broad range of proven digital marketing media and strategies.
Anthony possesses the rare super-power of capturing the magnetic essence of an entrepreneur and their offer and convert that into sensational storyline that attracts countless, targeted leads and irresistible sales offers that convert like clockwork.
Anthony’s quarterbacked campaigns for businesses just starting to earning $100M in sales annually.
Reach Any Goal with Executive Life Coaching Excellence!
If you want a deeply empathetic and compassionate, boundlessly energetic yet laser-focused, kick-your-butt-to-make-you-great life coach…
…who will inspire you and make you laugh while busting your ‘b@!!$’ when you come up short of your potential, then look no further than Crystal!
She holds a Master’s degree in Life Coaching and Mentoring, which she focuses on executive and professional success development.
Additionally, Mrs. Obey holds Certifications in:
• ‘Train the Trainer’ Housing Counseling
• Financial Coaching
• Career Development
• Enneagram Coaching
As a healthy, Christian Enneagram 8, Crystal’s life coaching is an unparalleled experience. If you want harness F5 Tornado power infused with team-captain spirit to propel your mindset, life, and business, you must book a session with Crystal Obey.
Long Version...
Why Life and Launches
Anthony and Crystal Obey founded Life and Launches to fuel a new generation of millennial entrepreneurs and professionals who want to finally take charge of their career and financial future amid this global pandemic and economic turmoil.
But the seeds of Life and Launches took root years ago.
As older millennials (both 40 as of 2022), we entered the marketplace during 9/11, which impacted both our jobs at the time. Soon after we launched our first just, fresh out of college. We were soon hit with the economic impact of the 2008 mortgage meltdown.
We started, bought, and sold several businesses during this time of rapid growth as entrepreneurs.
Digital Marketing Breakthroughs for 15+ Years
In the heat of the financial market collapse of 2008, we were already experienced internet marketers. Our passion and strengths in utilizing this emerging media of marketing perfectly aligned with the market need of countless entrepreneurs who were launching and/or transitioning their businesses online in the digital media evolution.
Mentored by the Best in the Business
A gifted writer and communicator, Anthony took direct response copywriting courses by American Writers & Artists Inc. (AWAI), legendary marketing guru – Dan S. Kennedy (founder of GKIC), and been mentored by pioneers, including Jay Abraham, Bill Glazer, Joe Sugarman, Bob Bly, Bob Serling, Ryan Deiss, Frank Kern, Mike Crow, Sandi Krakowski, Lisa Sasevich and Jeff Walker.
Demand for digital marketing consulting and emotional, direct response copywriting campaigns has been high and constant for almost 15 years and counting.
Industry Experience Few Can Match
Anthony has built digital marketing systems, lead and sales funnels, and helped makeover, launch and scale over 300 businesses across the U.S., U.K., Australia, and New Zealand. He’s worked with a broad range of companies, including e-commerce, professional services, local services, medical (weight loss, cosmetic, and other areas) dental & orthodontic services, and information businesses (coaches, consultants, influencers, authors, and speakers).
Anthony was GOLD Certified by Dan S. Kennedy – a key pioneer in the evolution of info-marketing – for the Info-Marketing industry and has driven countless leads and sales for a variety of businesses in this category.
Information business specialties niches include Real Estate Investments; Stock, Trading, Investment, and Financial strategies; Business Opportunities; SAAS offers; B2B services; Personal Development & Self Help techniques; Clinical services; and more).
Anthony has delivered growth and results as a full-time staff member, contract consultant with multiple digital marketing agencies, and in his own practice operated with wife and partner, Crystal. Earlier in his career, he held roles including Copywriter, Marketing Manager, and CMO before completely focusing on work in his own practice.
Full-Stack Digital Marketing Expert
Up to this point, Anthony’s been deep in the trenches, consulting, conceptualizing, writing, building, and launching countless campaigns from referral business and a few industry connections.
In an interview with Anthony, I asked about his reasons for founding Life and Launches. Anthony responded, “When I learned that tens of millions of people had been laid off from work, hundreds of thousands of businesses vanished without a trace, I knew we had to do something.“
He adds, “I love helping individual clients but we’re coming out of the trenches to share our marketing and business growth insights with more people. We’re doing this through free content and a 30-Day Launch Challenge, Master Classes, and Coaching.”
Crystal concludes, “As millennials and African Americans with knowledge that people need, Life and Launches empowers entrepreneurs and professionals the opportunity to take control of their business and financial future and transcend the economic instability that has marked our generation.”
Executive Life Coaching Sets LIFE & LAUNCHES Apart
The ‘secret sauce’ of Life and Launches is richer than Anthony’s digital marketing career alone.
As entrepreneurs who’ve also worked with hundreds of entrepreneurs, the Obeys recognize that entrepreneurship is like living life ‘off the grid.’
No institution prepares people to truly own and lead all aspects of their lives.
This is why even successful entrepreneurs epidemically have messy lives and money. The skill of building a thriving business is just ONE aspect of cultivating a life well lived.
Knowing this, the Obeys sought to build a complete solution for entrepreneurs.
Life and Launches resulted.
For this emphasis on providing solutions for living a better life and becoming a more complete professional, Crystal M. Obey is the ideal fit.
Introducing, Crystal Obey, Executive Life Coach...
If you want a deeply empathetic and compassionate, boundlessly energetic yet laser-focused, kick-your-butt-to-make-you-great life coach…
…who will inspire you and make you laugh while kicking your bottom when you come up short of your potential, then look no further than Crystal!
Crystal runs the family’s home and homeschool (four superhero kids – 10, 7, 6, and 2) like a Fortune 500 company.
However, she pours bucket loads of love, warmth, and cheer into every interaction, everyday.
Crystal has been the brains of Anthony’s operation, since day one.
After years of being countless friends’ and family members go-to, unofficial life and financial coach – giving them perspective they can’t get anywhere else, bringing clarity to their chaos, mapping out life plans, career pivots, budgets, and debt elimination game-plans.
The couple has strategically kept Crystal out of the marketplace during these critical years of their children’s’ development but she is a bona fide beast!
Crystal holds a Master’s degree in Life Coaching and Mentoring, which she focuses on executive and professional success development.
CERTIFICATIONS for Crystal include:- ‘Train the Trainer’ Housing Counseling
- Financial Coaching
- Career Development
- Enneagram Coaching
As a healthy, Christian Enneagram 8, Crystal’s life coaching is an unparalleled experience. If you want harness F5 Tornado winds filled with team-captain spirit to propel your mindset, life, and business, you just have to book a session with Crystal M. Obey.
The perspective, secrets, and strategies offered by the Life and Launches team has no equal.
From left to right (Caleb, Savannah, Dallas, Anthony, Crystal, and Milan).Anthony and Crystal have four children - two boys and two girls. The family live in the suburbs of Dallas, Texas (DFW).
Let's Get Started Launching Your Dream!
If you’re ready harness the power of Marketing Alchemy and Business Automation to achieve Life Autonomy, then take the next step.
- Sign up for the Free 30-DAY LIFE & LAUNCHES CHALLENGE
- Schedule a Free 15-Min. Discovery Call to see how we may help you reach your goals
- Contact Us with any questions or comments you have
Take the Next Step, Schedule a Free Call!
If you would like to learn more about how we can help you reach your goals, schedule a FREE, 15-Minute Discovery Call. You'll chat with Anthony or Crystal, depending on the focus area you select.
We'll quickly discuss your goals, your needs, and determine if our collaboration is the best next step.
NOTE: Our schedule is often booked, so don't wait, act now. Click the button to book your 15-Min. Discovery Call today!
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