Direct Response COPYWRITING Services

Anthony J. Obey - "Million Dollar Copywriter" and Digital Marketing Coach

 Whether you consider yourself a good writer or horrible communicator, you know that crafting winning sales messages are critical to the success of your marketing efforts and growth of your business.

Trying to do it all yourself slows down your ability to grow quickly, and if you lack the depth of skill in crafting copy that sells, you may waste critical time, money, and energy with poor results. 

So don't risk it, with natural talent honed by a decade of in-the-trenches experience, we have the skills that pay the bills!

• Compelling Story Branding and Proven Sales Campaigns - Tell your sensational story and build a massive audience fast, fast, fast. Launch a campaign that reaches and persuades your target audience that you are the best solution
• Perpetual Lead Generation Machine - Generate new, targeted leads daily. Leads are the life-blood of your business. Growing companies and all organizations must continue serving their current customers while also pursuing the next 100 prospects. We help you build effective lead generation campaigns
• High-Converting Sales System - Convert more new, ideal customers, clients, or patients than ever before time-tested sales methods and high-level direct response sales copy
• Automatic Nurture & Ascension Funnel - Scale faster with increased sales and profits as well as repeat customers and referrals???

• Organic Social Media Content Campaigns - Written content and promotions that attract and nurture your social followers and persuade them to take action (Facebook, Instagram, LinkedIn, Twitter, YouTube)
• Paid Advertisement & Retargeting Copy Campaigns - Google Ads and Facebook Ads
• High Converting Squeeze Page / Landing Page Copy - That pulls more leads
• Hard-Hitting Sales Copy Presentations - VSLs (video sales letters), Webinar Presentation Scripts (full scripts and slides), Stage PowerPoint Presentation, 5-7 Day Challenge Campaigns, Written Sales Letters, Live Presentations on Social Media
• Email Follow-up Automations & Campaigns - We write email copy that gets higher delivery rates, higher open rates, and higher click through rates. We craft high-converting email copy for one-day promotions as well as lengthy, elaborate sequences for list segments
• Content Creation - Short and Long form blog posts and articles. These are a vital part of a full-scale marketing campaign and we're the best at using them to reinforce your core sales message
• Press Release - Need a press release piece written that sells your story well AND gets people to take action? Look no further than the team at Life and Launches! We've written dozens of high-impact press releases, tear sheets (advertorial pieces designed as if they were 'torn' from a newspaper), and advertorials
• Direct Mail Campaigns & Print Copy - That's right, companies diversify their advertising not just online but in direct mail and print media - like Google itself! 

Delivering Results for 15+ Years...

In the heat of the financial market collapse of 2008, we were already experienced internet marketers. Our passion and strengths in utilizing this emerging media of marketing perfectly aligned with the market need of countless entrepreneurs who were launching and/or transitioning their businesses online in the digital media evolution.

Anthony has built digital marketing systems, lead and sales funnels, and helped makeover, launch and scale over 300 businesses across the U.S., U.K., Australia, and New Zealand.

He’s worked with a broad range of companies, including e-commerce, professional services, local services, medical (weight loss, cosmetic, and other areas) dental & orthodontic services, and information businesses (coaches, consultants, influencers, authors, and speakers). 

Anthony was GOLD Certified by Dan S. Kennedy – a key pioneer in the evolution of info-marketing – for the Info-Marketing industry and has driven countless leads and sales for a variety of businesses in this category. 

Information business specialties niches include Real Estate Investments; Stock, Trading, Investment, and Financial strategies; Business Opportunities; SAAS offers; B2B services; Personal Development & Self Help techniques; Clinical services; and more).

Anthony has delivered growth and results as a full-time staff member, contract consultant with multiple digital marketing agencies, and in his own practice operated with wife and partner, Crystal. Earlier in his career, he held roles including Copywriter, Marketing Manager, and CMO before completely focusing on work in his own consulting practice.

Anthony & Crystal at CERTIFICATION training with Legendary Marketer, Dan S. Kennedy.

A gifted writer and communicator, Anthony took direct response copywriting courses by American Writers & Artists Inc. (AWAI), legendary marketing guru – Dan S. Kennedy (founder of GKIC), and been mentored by pioneers, including Jay Abraham, Bill Glazer, Joe Sugarman, Bob Bly, Bob Serling, Ryan Deiss, Frank Kern, Mike Crow, Sandi Krakowski, Lisa Sasevich and Jeff Walker. 

Demand for digital marketing consulting and emotional, direct response copywriting campaigns has been high and constant for almost 15 years and counting.