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About Us

Learn more about LIFE AND LAUNCHES, and it's founders, Anthony and Crystal Obey.


We, Anthony and Crystal Obey, founded LIFE AND LAUNCHES with a mission to fuel professionals and entrepreneurs to build high-profit, low-stress, lifestyle businesses.  

We're advancing the movement of purpose-driven entrepreneurs who live by their deepest values. 

It's time to kiss the rat-race goodbye. No more wasted potential, unfulfilled dreams, shallow relationships, and deep regret. 

With our:

  • Digital marketing strategies
  • Online business automation tools
  • Life design frameworks have all you need to easily create financial and lifestyle freedom.

We offer online classes, courses, events, coaching, and done-for-you services that elevate you to the top of your game. 

Our DNA is summarized in our company slogan,¬†‚ÄúMarketing Alchemy. Business Automation. Life Autonomy.‚Ä̬†

Bottom-line, the strategies and solutions taught at LIFE AND LAUNCHES help entrepreneurs, like you, crash through glass-ceilings and achieve business success, fulfillment, and freedom.

About Anthony  J. Obey

As a world-class Direct Response Copywriter and Digital Marketing Expert, Anthony has been in-the-trenches, behind-the-scenes, consulting, writing, and building top-to-bottom sales funnels and winning digital marketing campaigns for over 300 companies around the world, since 2007.

Anthony's obsession with mapping out data-driven campaigns backed by his knowledge of sales psychology, and synergized by his innate super-power of persuasive writing and speaking all fuel the results he helps marketing stakeholders and companies experience. 

He possesses the rare talent and skill of capturing the attractive and marketable essence of a visionary entrepreneur and their product/service solution, and crafting full-stack, multi-media inbound marketing campaigns that directly drive business sales and growth. 

Anthony often says, "Marketing success is an equally scientific equation AND artistic pursuit...great copy generates sales, builds brands, and solidifies unique market positioning for years to come." 

He helps clients go "from concept to cash-flow."

Obey (pronounced o-bee) has powered campaigns for businesses just making their first-ever offer online as well as global powerhouse corporations that bring in $100+ Million in revenue a year. His campaigns have generated hundreds of millions in verified sales and countless targeted leads, so its no wonder why he's been dubbed the "Million-Dollar Copywriter." 

About Crystal M. Obey

If you want a deeply empathetic and compassionate, boundlessly energetic yet laser-focused and savvy coach, then look no further than Crystal Obey.

As a healthy Enneagram 8, Crystal is the quintessential life and business coach, who helps clients bring their life's mission into clear focus and chart simple and workable game-plans to achievement.  

She holds a Master’s degree in Life Coaching and Mentoring, which she utilizes to help visionaries, founders, and entrepreneurs get traction and transformation in their life and business. 

Additionally, Crystal  holds Certifications in:

  • Enneagram Coaching
  • Career Development
  • Biblical Counseling

Every college basketball player hopes for their "John Wooden" level coach as every entrepreneur hopes for their "Crystal Obey" level coach. Her pragmatic approach, unshakable confidence in everyone's ability to achieve, and her super-power of tapping into and optimizing the strengths in others make Crystal a treasure to the small business community.

About the Family

Anthony and Crystal have been happily married since 2002. The Obeys live in Dallas, Texas, where they homeschool their five children.