My favorite UFC champion taught me something that holds parallel truth in direct response copywriting, content writing, and digital marketing.

Anderson (the Spider) Silva has achieved mesmerizing, awe-inspiring wins over championship level fighters using a broader range of tools than, arguably,...

The truth about human psychology is that we are more likely to make a change to avoid pain than to gain pleasure.

Think about it...we're creatures of habit. Many will maintain habits, even bad ones, until they get that diagnosis that they have to stop...or else!

Right?

The same is true for...